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According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.

作者简介：

ADRIAN J.SLYWOTZKT is a vice pres-ident and founding partner of Corporate Decisions, Inc. (CDI), an international strategy consulting firm that focuses on the creation of profitable growth for clients.

Part I Concepts

1 The Challenge of Value Migration

2 Not Technology--Business Design

3 The Three Phases of Value Migration

4 Defining the Competitive Field:From Tunnel Vision to Radar Screen

Part II Seven Patterns Every Manager Should Know

Introduction: Recognizing Strategic Patterns

5 Multidirectional Migration:From Steel to Materials

6 Migration to a No-Profit Industry:Airlines

7 Blockbuster Migration:Pharmaceuticals

8 Multicategory Migration: Coffee

9 From Integration to Specialization:Computing

10 From Conventional Selling to Low-Cost Distribution

11 From Conventional Selling to High-End Solutions

Part III Prescription

Introduction: Applying Value Migration to Your Organization

12 How to Anticipate Value Migration

13 How to Defeat Institutional Memory

14 How to Profit from Value Migration

15 Five Moves...orFewer

Notes

Index

About the Author

Adrian J. Slywotzky is a Vice President and founding partner of Corporate Decisions, Inc. (CDI), an international strategy consulting firm that focuses on the creation of profitable growth for clients.

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书籍介绍

According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.